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The International Speedway Corporation () stated Monday it would end its relationship with Pepsi Cola () and enter into a 10-year deal with Atlanta-based Coca-Cola (). This will make Coke the official soft drink for 11 of the company's race tracks including where the Daytona 500 is run. Pepsi has been the official beverage at Daytona 500 for 49 years. This comes somewhat cruelly, although perhaps poignantly to some, one day after the running of the Pepsi 400.
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The speedways owned by ISCA include The Daytona 500 Experience, Chicagoland Speedway, Homestead-Miami Speedway, Kansas Speedway, Michigan International Speedway and Richmond International Raceway. News reports stated the relationship would extend to Darlington Raceway in 2009, Talladega Superspeedway and Watkins Glen International in 2011 and Phoenix International Raceway in 2012.
Sandy Douglas, president of Coca-Cola North America stated in a press release, "While Coca-Cola has enjoyed a storied history in auto racing, today marks a exceptional milestone as Coca-Cola, the world's number-one sparkling beverage, will soon be served at Daytona International Speedway, home of 'The Great American Race, ' as well as some of the finest facilities in all of motorsports. Together with our bottling partners at Coca-Cola Enterprises, we look forward to refreshing race fans at ISC properties with the greatest beverages in the world, and creating best-in-class marketing programs with ISC that bring fans even closer to the sport they love. "
"This new relationship ranks among the most significant marketing partnerships in ISC history, " said ISC President Lesa France Kennedy. "It also further demonstrates the significant value [find discount fml forte online
] of our asset base including premier facilities, events, intellectual property and operational support services. We welcome Coca-Cola to the ISC family and we look forward to a long and successful relationship. "
ISC spokesman Lenny Santiago said, "Pepsi's decision was to focus on other parts of its sports business, so we both decided to part ways. "
Pepsi's spokeswoman Nicole Bradley made the magnanimous public statement, "We have enjoyed a wonderful 50-year partnership with Daytona find discount fml forte online
, and we wish them the best in the future. " It is presumed, the Pepsi 400 will end on this, its 49th annual, year.
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