Stock Option Investment Advice

MercadoLibre – Free Market – Really?

OK, for those of you who can’t pass up the slot machines at Vegas, MercadoLibre (MELI) popped up on the stock and option volume radar yesterday. MercadoLibre is a company focused on the Latin America Internet e-commerce space. Mercado translated to English is “Market” and Libre translated to English is “Free”, so MercadoLibre’s name translated to English is “Free Market”.

MercadoLibre sports the largest online commerce platform in Latin America. MercadoLibre provides e-commerce for buyers and sellers located in Latin America. MercadoLibre generates revenues from listing fees, optional feature fees, final value fees and online advertising fees. MercadoLibre’s website is one of the top 50 in terms of page views in the world.

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MercadoLibre has a link to eBay on its homepage, so is eBay (EBAY) maybe thinking about acquiring MercadoLibre? Seems plausible as they are very similar companies. MercadoLibre’s stock price has been doing very well over the last nine months:

MELI Chart

A covered calls position for MELI for October expiration looks interesting with a %If Assigned return of 12.2%. To enter the covered calls position an investor would purchase MELI in multiples of 100 shares and sell one call option QMBJH(OCT 40) for each 100 shares of MELI purchased.

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[tags] Latin America, e-commerce, EBAY, eBay Inc., MELI, Mercadolibre Inc. [/tags]

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