Journalists have long been required to disclose relationships with any sponsors, as well as any endorsements or compensation they receive for their articles and reviews. The same has not been true for bloggers, until now.
When the new FTC Guides Concerning the Use of Endorsements and Testimonials in Advertising come into effect on December 1, 2009, bloggers reviewing commercial products will be held to the same standards as mass media journalists and advertisers. Any blogger who has received commercial product, including free samples, must disclose this fact.
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