Rupert Murdoch’s flagship news channel rose to prominence by doggedly vilifying those who opposed whatever views were being espoused. Fox recently launched a new business news channel to tie into its acquisition of the Wall Street Journal and yesterday it was announced News Corp (NWS) obtained a controlling portion of an opposition media corporation in the former Soviet state of Georgia.
An audio podcast of this article is available at: poweropt.com/podcasts/2007_11_01_NewsCorp.mp3
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>From the outside, it appears News Corp is close to being able to reach every citizen on the planet through one of its media outlets.
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Also, by supporting opposition forces in Georgia, there may be personal risk for News Corp executives. It isn’t Russia, but a cavalier or poorly thought out comment in one of the media’s outlets still may increase the probability of dining on polonium-210 soaked sushi.
The Fox Business Channel, on the other hand, seems to fit News Corp’s vision a little more seamlessly. The company had enormous success with their entertainment channel and news channel by offering populous programming, appealing to nearly everyone.
Critics of FBN are quick to point out the shortfalls to this approach saying they’re not sure Wall Street heavy hitters and CEOs are going to be tuning in to see the ‘Naked Cowboy;’ The channel featured the street performer on the first day it aired. Their aim, however, is to attract the small investor. This approach, summed up by the channel’s catch phrase “From Wall Street to Main Street,” may prove successful.
Fox Business Network is admittedly more upbeat and chatty than CNBC, but it is unclear if this approach will have more populous appeal than the more sober coverage on CNBC. Reports are the channel hopes to first begin by buying one of CNBC’s star performers, Maria Bartiromo or Jim Cramer.
News Corp is always up to something exciting. Taking a bullish view of the company’s future, we will look at covered call trades.
As a bonus, we are including other media corporations in the search.
|Covered Call Search|
|DIS||34.63 (+0.34)||DISAG||08 JAN 35.0 (80)||1.4||33.23||4||4.2||5.3|
|NWS||22.93 (+0.15)||NWSAX||08 JAN 22.5 (80)||1.5||21.43||6.5||5||5|
|VIA||41.36 (+0.87)||VIABH||08 FEB 40.0 (108)||3.1||38.26||7.5||4.5||4.5|
|TWX||18.26 (+0.29)||TWXAW||08 JAN 17.5 (80)||1.35||16.91||7.4||3.5||3.5|
|TWX||18.26 (+0.29)||TWXLS||07 DEC 18.0 (52)||0.85||17.41||4.7||3.4||3.4|
|NWS||22.93 (+0.15)||NWSLX||07 DEC 22.5 (52)||1.15||21.78||5||3.3||3.3|
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[tags] NWS, News Corp. Ltd. (The) Class B, covered call investment strategy, investment strategy, poweroptions [/tags]